Our philosophy

Our vision of beauty

It can be summed up in a few words and values that are particularly important to us.

Artisanal craftsmanship. Our partners, designers and living heritage companies, guarantee us products for life that have a soul and a reduced environmental footprint, without compromise.

Sincerity and friendship. At La Bonne Brosse quality and relationships with our different partners and contacts are essential. It is the guarantee of full transparency at all levels of the value chain.

It allows us to offer you fair and sustainable products from the preserved and valued know-how of our partners.

Who are we?

After fifteen years in the corporate world, we needed and wanted to experience another way of setting up business: based on trust, taking our time and having fun at every stage of the creation process. At the beginning, we didn’t think we could do it without stress or a little overwork, but you know what, it is possible!

We are convinced that brushing your hair is one of the best ways to prove to your head and body that you are listening to it. Take some time daily for a truly pleasant ritual that immediately relieves the tensions of the day but also has the unique power to make your hair younger and more beautiful day after day...

Slow beauty

Commitment to sustainable beauty.

We are only at the beginning of this aspect, which will become even more important in the development of our future ranges.

But from now on, we are keen to produce sustainable products that teach us how to take care of our hair in a different way and significantly reduce our daily consumption of cosmetics of often questionable composition and single-use plastic pollutants...

Regular brushing is the "slow beauty" gesture par excellence since it can reduce the use of hair cosmetic products by half!

Beauty through actions

Take back control, reconcile yourself with your hair and your style. This is the challenge taken up by La Bonne Brosse.


Thanks to the research and thorough testing we have carried out. Thanks to your hundreds of testimonials that we have analyzed and listened to in order to produce the best hair brush in the world for you, which is as beautiful as it is practical.