Our philosophy

What beauty means to us

For us, the meaning of beauty can be summed up in a few words and values that are particularly important to us.

Artisanal craftsmanship: Our partners, designers and manufacturers help us to create brushes that will stay with you for life, that have a soul and a reduced environmental footprint.

Sincerity and friendship: At La Bonne Brosse, the quality of the relationships with our different partners is essential. It is the guarantee of full transparency at all levels of the value chain.

It is also what allows us to offer you fair priced and sustainable products from partners whose know-how and manufacturing methods need to be maintained.

Who are we?

After fifteen years in the corporate world, we wanted to experience another way of doing business that would be based on trust, taking our time and having fun at every stage of the creative process. At the beginning, we didn’t think we could do it but every day we get closer to believing that it might be possible!

We are convinced that brushing your hair is one of the best ways to prove to your head and body that you are attentive to their needs. Take some time each evening for a ritual that not only relieves the tensions of the day but also has the unique power to make your hair more youthful and more beautiful.

Slow beauty

Our commitment to sustainable beauty.

We are only at the beginning of this part of our journey and are committed to making progress with each product we launch.

We endeavour to produce sustainable products that teach us how to take care of our hair in a different way, significantly reducing our daily consumption of cosmetics (which are often of questionable composition) and single-use plastic pollutants.

Regular brushing is the "slow beauty" ritual par excellence - it can reduce the use of hair cosmetic products by half.

Beauty through action

To take back control and fall in love with your hair again. This is the challenge facing the La Bonne Brosse team.


Thanks to the research and thorough testing we have carried out. Thanks to the hundreds of testimonials that we have analyzed and listened to in order to produce the best hair brush in the world. And did we mention that we also aim to make it as beautiful as it is effective?